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Sainsbury’s results - Local Economies
- Indicator 4.1
- Indicator 4.2
- Indicator 4.3
- Overall commentary and examples of good practice
- Supermarket comments
Indicator 4.1
Issue: Support for the local economy
Indicator: Company policy on sourcing food 'locally'and 'locality' foods
No data submitted.
Indicator 4.2
Issue: Support for the local economy
Indicator: Local and regional sourcing and promotion
No data submitted.
Indicator 4.3
Issue: Support for the local economy
Indicator: Company policy on sourcing food 'locally' and 'locality' foods – store shelf survey
A store shelf survey of local and locality foods stocked by retailers - focusing on apples, potatoes, fresh milk, pre-packed cheese, fresh beef and fresh lamb - was conducted by Sustain and the NFWI. The final survey sample for Sainsbury’s consisted of 7 stores. This sample was smaller than desired, and had a more limited geographical coverage than desired, thereby reducing the extent to which the store survey findings can be taken as representative of the retailer’s overall performance in terms of local sourcing.
In terms of actual stocking of local and locality foods, Sainsbury’s scored relatively highly in comparison with other retailers. Thisresult needs to be considered in the context of the relatively large size of Sainsbury’s stores, which allows them to stock a wider range of food lines, including in theory more local and locality varieties, than smaller stores such as the Co-op.
None of the Sainsbury’s stores surveyed had information leaflets for customers on local food, nor any special in-store displays for any local foods. None of the stores included in the survey had any locally sourced apples, fresh local beef or fresh local lamb. 14% of the stores surveyed (1 store) had local milk, 29% had local potatoes and 43% had local cheese.
The Sainsbury’s stores surveyed generally had far higher levels of locality foods, except for locality apples – only 14% of stores had these. 100% of stores had locality potatoes and locality cheese, 71% had locality milk and 71% had locality fresh beef, and 86% had locality fresh beef.
Average numbers of varieties of local foods were low - 1 variety of local potatoes, 1 variety of local milk and 1.67 of varieties of local cheese. Average numbers of varieties of locality foods stocked were quite varied – 0.5 of locality apples, 4.93 of locality potatoes, 2.7 of locality milks, 10.9 of locality cheese, 2.6 of locality beef cuts and 1.75 of locality lamb cuts.
To score more highly, in-store information on local food to consumers would be provided, far more local foods would be stocked in far more stores, and a better selection of locality foods would be available for consumers to choose from.
Overall commentary and examples of good practice
No data submitted.
Supermarket comments
No comments were provided.
