Indicator 4.3

Issue: Support for the local economy

Indicator: Company policy on sourcing food 'locally' and 'locality' foods – store shelf survey

This indicator seeks to gather information to verify data provided in response to Indicators 4.1 and 4.2. Data for Indicator 3 will be collected from a store shelf survey to be carried out in a number of locations around England and Wales during the summer. The survey will assess the number of food lines sourced locally for a selection of products (particularly apples, potatoes, cheese, fresh beef and fresh lamb). The survey will record the number of stores with ‘local’ and/or ‘locality’ food promotions, and ‘mystery shoppers’ will also seek information in stores about local products.



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