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Iceland results - Local Economies
- Indicator 4.1
- Indicator 4.2
- Indicator 4.3
- Overall commentary and examples of good practice
- Supermarket comments
Indicator 4.1
Issue: Support for the local economy
Indicator: Company policy on sourcing food 'locally'and 'locality' foods
No data submitted.
Indicator 4.2
Issue: Support for the local economy
Indicator: Local and regional sourcing and promotion
No data submitted.
Indicator 4.3
Issue: Support for the local economy
Indicator: Company policy on sourcing food 'locally' and 'locality' foods – store shelf survey
A store shelf survey of local and locality foods stocked by retailers - focusing on apples, potatoes, fresh milk, pre-packed cheese, fresh beef and fresh lamb - was conducted by Sustain and the NFWI. The final survey sample for Iceland consisted of 6 stores. This sample was smaller than desired, and had a more limited geographical coverage than desired, thereby reducing the extent to which the store survey findings can be taken as representative of the retailer’s overall performance in terms of local sourcing.
In terms of actual stocking of local and locality foods Iceland scored relatively poorly in comparison with other retailers, which may well reflect Iceland’s policy on sourcing local foods.
None of the Iceland stores surveyed had any information leaflets for customers on local food, nor any special in-store displays for any local foods. None of the Iceland stores included in the survey had any local varieties of the six foods selected for inclusion in the survey.
As for the locality foods, all six were stocked in at least one of the Iceland stores surveyed. 50% of Iceland stores had locality cheeses, and 50% had locality lamb cuts. Locality potatoes and locality milks were only stocked in 33% of the Iceland stores, while only 17% of stores (1 store) had locality apples and 17% had locality beef.
In terms of numbers of varieties, the average numbers for those stores who stocked these locality foods were quite low: 1.25 varieties of locality potatoes, 1.5 varieties of locality apples, 1.89 varieties of fresh lamb, 2.5 varieties of fresh beef and about 6 varieties of locality cheese.
To score more highly, in-store information on local food to consumers would be provided, local foods would be stocked and more locality foods would be stocked in more stores, with a larger number of varieties of these foods made available for customers to choose from.
Overall commentary and examples of good practice
No data submitted.
Supermarket comments
No comments were provided.
