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Asda results - Local Economies
- Indicator 4.1
- Indicator 4.2
- Indicator 4.3
- Overall commentary and examples of good practice
- Supermarket comments
Indicator 4.1
Issue: Support for the local economy
Indicator: Company policy on sourcing food 'locally'and 'locality' foods
No data submitted.
Indicator 4.2
Issue: Support for the local economy
Indicator: Local and regional sourcing and promotion
No data submitted.
Indicator 4.3
Issue: Support for the local economy
Indicator: Company policy on sourcing food 'locally' and 'locality' foods – store shelf survey
A store shelf survey of local and locality foods stocked by retailers - focusing on apples, potatoes, fresh milk, pre-packed cheese, fresh beef and fresh lamb - was conducted by Sustain and the NFWI. The final survey sample for Asda consisted of 8 stores. This sample was smaller than desired, and had a more limited geographical coverage than desired, thereby reducing the extent to which the store survey findings can be taken as representative of the retailer’s overall performance in terms of local sourcing.
In terms of actual stocking of local and locality foods, Asda scored well, in comparison with other retailers. This result needs to be considered in the context of therelatively large size of Asda stores, which allows them to stock a wider range of food lines, which allows them to stock a wider range of food lines, including in theory more local and locality varieties, than smaller stores such as the Co-op.
Only one Asda store (13%) had information leaflets for customers on local food, and none of the stores surveyed had any special in-store displays for local foods. None of the Asda stores had any local apples in stock, 38% had local potatoes, 38% had local milk, and 38% had local cheese. Only 13% had local beef and 25% had local lamb.
Far more Asda stores stocked locality varieties of these products: 38% stocked locality apples, 63% stocked locality potatoes, 75% stocked locality milk, 100% stocked locality cheeses, 75% stocked locality fresh beef, and 50% stocked locality fresh lamb.
On average the number of different varieties of the selected local products stocked in Asda stores was between one and three. For locality varieties the average numbers tended to be higher. For locality apples the average was only 2 varieties per store, but for locality potatoes it was 4.4. For locality milks the average was1.8 varieties, there were about 8 varieties of locality cheese per store, about 4 varieties of locality fresh beef and 4 varieties of locality fresh lamb per store, in those stores that stocked any locality varieties of these products at all.
To score more highly, far more in-store information on local food to consumers would be provided, local and locality foods would be stocked in more stores, and a larger number of varieties of these foods would be available for customers to choose from.
Overall commentary and examples of good practice
No data submitted.
Supermarket comments
No comments were provided.
